Key Visual

In 2023, L'Oréal Professionnel is taking a fresh approach with its renowned Style & Colour Trophy competition. For the first time, L'Oréal Professionnel is welcoming digital artists to join the fray. The 2023 theme 'Metamorphosis' is focusing on transformation, creativity and freedom of self expression. For this special occasion, L'Oréal Professionnel requested to create the new face of this very special contest.

Situation & Challenges

Craft a 3D avatar to represent the new face of this unique competition. Brief received from the creative agency OKCC.


Partner with CGI Artist, SamyLaCrapule who designed the avatar in collaboration with L'Oréal Hair Designer Charlie Le Mindu.

Creative Idea

The creative concept aimed to showcase the strength of hair design in a distinct Key Visual, highlighted by a standout haircut. We wanted to go beyond the
ordinary and push the boundaries of what's expected. The design of the avatar's face was intended to represent a cosmopolitan child, embodying the essence of diverse cultures and backgrounds.

“Presenting L'Oréal Professionnel vision of the hair of the future - where reality will embrace the creative imagination of Web3 and embody the immersion of the virtual worlds” - L'Oréal Professionnel